<![CDATA[ERES - Ad Education Portal]]>https://eres.io/blog/https://eres.io/blog/favicon.pngERES - Ad Education Portalhttps://eres.io/blog/Ghost 5.77Sun, 05 Apr 2026 14:35:32 GMT60<![CDATA[Streamline Collaboration: Adding Users to Your Meta Business Manager]]>https://eres.io/blog/streamline-collaboration-adding-users-to-your-meta-business-manager/664bfe57c80a8f252b43d215Tue, 21 May 2024 02:16:31 GMTManaging social media presences and running ads can be a team effort. Meta Business Manager allows you to grant access to colleagues or agencies, enabling collaboration and streamlined management of your Facebook Pages, Instagram accounts, and ad campaigns. Here's a user-friendly guide to inviting users to your Meta Business Manager and granting them the necessary permissions to run ads:

Prerequisites:

  • You must be a Business Manager Admin with the ability to add users.

Steps:

  1. Access Business Settings: Log in to your Meta Business Manager account and navigate to "Business Settings" located in the bottom left corner of the screen.
  2. People Section: Within Business Settings, click on "People" to manage user access within your Business Manager.
  3. Invite Users: Click the blue "Invite people" button and enter the email address of the user you want to invite. You can also add multiple email addresses separated by commas for a group invite.
  4. Assign Access: Select the appropriate access level for the invited user. Here's a breakdown of relevant permissions for ad management:
    • Ads Manager Access: This grants permission to create, manage, and analyze ad campaigns across Facebook and Instagram.
    • Page and Instagram Account Access: Select the specific Facebook Pages and Instagram accounts you want the user to post ads to. They'll be able to post content, respond to messages, and view insights for the selected accounts.
    • Datasets: This grants access to your Pixel, this is advised so they can actively monitor traffic to your site from their ad campaigns.
  1. Send Invitation: Once you've selected the appropriate access level, click "Send Invitation." The invited user will receive an email notification to accept the invitation and join your Meta Business Manager.

Congratulations! You've successfully invited a user to your Meta Business Manager and granted them the necessary permissions to manage your social media presence and run ad campaigns.

Additional Tips:

  • Communicate Clearly: Discuss the specific tasks and level of access needed with the user before inviting them. This ensures they have the necessary permissions and avoids confusion.
  • Review Permissions Regularly: As your business needs evolve, it's wise to periodically review user access levels within your Meta Business Manager. You can adjust permissions as needed to maintain control and security.

By utilizing Meta Business Manager effectively, you can empower your team or agency to collaborate seamlessly and manage your social media advertising efforts for maximum impact.

]]><![CDATA[A Guide to Creating and Installing the TikTok Pixel]]>https://eres.io/blog/a-guide-to-creating-and-installing-the-tiktok-pixel/664a9603c80a8f252b43d1f7Mon, 20 May 2024 00:19:06 GMTThe TikTok Pixel is a valuable tool for businesses advertising on the platform. It allows you to track website conversions driven by your TikTok ads, providing crucial insights into your campaign performance. Here's a user-friendly guide that balances readability with SEO to help you create and install the TikTok Pixel:

Creating Your Pixel:

  1. Access TikTok Ads Manager: Log in to your TikTok Ads Manager account and navigate to the "Assets" section. Select "Events" from the submenu.
  2. Create a Pixel: Under "Web Events," click "Manage" and then "Set Up Web Events." Choose "TikTok Pixel" as your connection method and click "Next." Give your Pixel a clear and descriptive name, and choose "Manually Install Pixel Code" for granular control.
  3. Generate the Pixel Code: Click "Copy Pixel Code" to save the provided JavaScript snippet for later use. Alternatively, you can download the code for manual reference.

Installing the Pixel:

Manual Installation:

  1. Paste the Pixel Code: Locate the <head> section of your website's HTML code. This section is typically found near the beginning of your website's main files. Paste the copied Pixel code between the <head> and </head> tags to ensure it loads on every page visit.
  2. Set Up Events: Return to the TikTok Ads Manager and configure the specific events you want to track. Choose between URL keywords (for page views) or click events (for button clicks or other actions). This allows you to understand how users interact with your website after seeing your TikTok ads.

Using Third-Party Integrations:

For popular website platforms, TikTok offers simplified installation methods:

  • Shopify: Install the TikTok app from the Shopify App Store and connect your accounts. Under "Sales Channels" > "TikTok" > "Marketing" > "Data Sharing," create or connect your Pixel.
  • WordPress: Utilize plugins like WPCode to add the Pixel code. Navigate to "Code Snippets" > "Header & Footer" and paste the code in the header section.
  • Google Tag Manager (GTM): Within GTM, create a new tag and select "Custom HTML." Paste your TikTok Pixel code here. Configure the tag to trigger on all pages or specific pages depending on your tracking needs.

Testing and Verification:

The TikTok Pixel Helper Chrome extension is a valuable tool to verify your Pixel's functionality. Install and use this extension to identify any installation issues and ensure events are being tracked accurately.

Additional Resources:

For more detailed instructions and advanced features, refer to the TikTok Business Help Center: https://ads.tiktok.com/help/

By following these steps and utilizing the Pixel effectively, you'll gain valuable insights into how your TikTok ad campaigns drive website conversions. This data empowers you to optimize your advertising strategy for maximum impact and return on investment (ROI).

]]><![CDATA[Conquer Creativity: A Step-by-Step Guide to Creating Your TikTok Profile]]>https://eres.io/blog/conquer-creativity-a-step-by-step-guide-to-creating-your-tiktok-profile/66267945c80a8f252b43d1e4Mon, 22 Apr 2024 14:58:44 GMT

Introduction:

Welcome to the vibrant world of TikTok! Whether you're a seasoned social media pro or a curious newcomer, this guide will empower you to craft a captivating TikTok profile, ready to showcase your personality and unleash your creative spark.

Before We Begin:

  • Download the TikTok App: Ensure you have the TikTok app downloaded from the App Store (iOS) or Google Play Store (Android) for a seamless experience.
  • Stable Internet Connection: A stable internet connection is crucial for smooth profile creation and future content uploads.

Step 1: Sign Up and Account Creation

  1. Open the App and Sign Up: Launch the TikTok app and tap on the prominent "Sign Up" button.
  2. Choose Your Sign-Up Method: Select your preferred method for creating your account:
    • Phone or Email: Enter your phone number or email address and create a strong password for enhanced security.
    • Social Media Login (Optional): For faster sign-up, consider using existing credentials from Facebook, Google, or Twitter (verification might be required).
  3. Birthday and Verification: Provide your accurate date of birth (users must be 13 or older) and complete any verification steps, such as phone number confirmation, if prompted.

Step 2: Profile Personalization

  1. Access Profile and Edit: Tap on the gray silhouette icon located at the bottom right corner to access your profile. Click on "Edit profile" to personalize your space.
  2. Profile Picture: Upload a high-quality profile picture that reflects your personality or brand identity. Choose an image that's clear, eye-catching, and relevant to the content you plan to create.
  3. Craft a Username: Develop a unique and memorable username (less than 21 characters) that represents you or your brand. This username will be how others discover and identify you on TikTok.
  4. Compelling Bio (Optional): Write an engaging bio (up to 150 characters) that introduces yourself, your interests, or the type of content you create. Use emojis strategically to add personality and grab attention. Consider including a call to action, like encouraging viewers to follow you.
  5. Website/Link (Optional): If you have a website, YouTube channel, or other online presence you'd like to promote, add the link in the designated field.

Step 3: Content Preferences

  1. Discover and Follow: Explore the "Discover" page to find interesting creators, categories, or hashtags that align with your interests. Tap the "Follow" button to discover new content, build your network, and personalize your TikTok experience.
  2. Content Suggestions: TikTok tailors its suggestions based on your activity. By following relevant accounts and engaging with specific content, you'll see more of the videos you enjoy.

Congratulations! You've successfully created your TikTok profile. Now it's time to unleash your creativity and explore the world of short-form video content.

Bonus Tips:

  • Post Consistently: Regularly share engaging videos to build your audience and keep them coming back for more.
  • Embrace Trends: Participate in popular challenges and use trending hashtags to increase your video's visibility and reach.
  • Engage with Your Audience: Respond to comments, participate in duet challenges, and like/share videos you enjoy to foster a community around your content.
  • Experiment and Have Fun!: Don't be afraid to experiment with different video formats, music choices, and editing styles. Most importantly, have fun and express yourself authentically.

By following these steps and unleashing your creativity, you'll be well on your way to establishing a thriving presence on the dynamic platform of TikTok.

This version maintains SEO optimization through relevant keywords and clear explanations while keeping the format suitable for copying and pasting onto your website.

]]><![CDATA[Creating a TikTok Business Center for Ad Management]]>https://eres.io/blog/creating-a-tiktok-business-center-for-ad-management/662676e6c80a8f252b43d1ceMon, 22 Apr 2024 14:47:53 GMTThe TikTok Business Center offers a centralized platform for businesses to manage their advertising campaigns, track performance, and access valuable analytics. Here's a step-by-step guide on how to create a TikTok Business Center account:

Steps:

  1. Access TikTok Business Center: Visit the official TikTok Business Center website: https://business.tiktok.com/
  2. Sign Up Options: You have two options to create your account:
    • Sign up: Click on the "Sign up" button and proceed with entering your business email address and choosing a strong password. Fill out the registration form with your business information, including your company name, website (optional), and industry category.
    • Through Your TikTok Account: If you have a personal TikTok account associated with your business, you can click on "Log in" and use your existing credentials. This method might require additional verification steps.
  3. Verify Your Account: TikTok might require email verification to confirm your business email address. Click on the verification link in the email to complete this step.
  4. Congratulations! You've successfully created a TikTok Business Center account. Now you can explore its features:
    • Create Ad Campaigns: Design targeted ad campaigns (e.g., brand awareness, website traffic, app installs) to reach your target audience effectively.
    • Manage Ad Spend: Set and manage your ad budgets to optimize your return on investment (ROI).
    • Optimize Ad Performance: A/B test different ad creatives, targeting options, and landing pages to find the most effective combinations.
    • Manage Pixel and Conversion Tracking: Integrate the TikTok Pixel with your website to track user actions and conversions driven by your ads.
    • Collaborate with Team Members: Invite team members to your Business Center and assign them appropriate roles for streamlined collaboration on advertising efforts.
    • Access Analytics and Insights: Gain valuable insights into your ad campaign performance, audience demographics, and content engagement to refine your marketing strategies over time.

Additional Tips:

  • Explore the TikTok Business Center learning resources: https://ads.tiktok.com/business/learn/401 to familiarize yourself with the platform's features and best practices for running successful ad campaigns.
  • Consider creating separate ad campaigns for different goals to measure their effectiveness more precisely.
  • Utilize creative ad formats like in-feed video ads or Spark Ads to capture user attention and encourage engagement.
  • Monitor your campaigns regularly and adjust settings based on performance data to optimize spending and results.

By utilizing the TikTok Business Center effectively, you can leverage TikTok's advertising power to promote your business, connect with your target audience, and achieve your marketing goals.

]]><![CDATA[Creating Conversions for Your LinkedIn Insight Tag and Ads: A Step-by-Step Guide]]>https://eres.io/blog/creating-conversions-for-your-linkedin-insight-tag-and-ads-a-step-by-step-guide/66267124c80a8f252b43d1a3Mon, 22 Apr 2024 14:31:32 GMTTracking conversions is essential for understanding your LinkedIn Ads impact on business goals. Here's a detailed guide on creating conversions for your LinkedIn Insight Tag and Ads:

Prerequisites:

Steps:

  1. Access the LinkedIn Campaign Manager: Log in to your LinkedIn Ads account and navigate to the Campaign Manager dashboard.
  2. Choose Between Two Options: You can create conversions in two ways, depending on your preference:
    • Through "Analyze" Tab (Optional): Some LinkedIn Ads interfaces might offer this method. Click on the "Analyze" tab located in the top menu. Then, navigate to "Conversion Tracking" and follow steps 5-9 from the previous version (starting with "Create a New Conversion").
    • Through Your Specific Campaign (Recommended): This is the more commonly used approach. Locate the specific campaign for which you want to create a conversion. Under "Campaigns" or a similar section, find the campaign name and click on it to access its details.
  3. Click on "Conversion Tracking": Within your chosen campaign details, locate and click on the "Conversion Tracking" section.
  4. Create a New Conversion: Click the blue "Create Conversion" button.
  5. Choose Conversion Type: Select the conversion type that best aligns with your campaign goals:
    • Website Visits: This tracks visits to specific webpages (e.g., landing page after clicking your ad).
    • Form Submissions: This tracks completion of lead capture forms on your website.
    • Button Clicks: This tracks clicks on specific buttons (e.g., "Sign Up" or "Buy Now").
    • Engagement: This tracks website visitors based on time spent or number of pages visited.
    • Video Views (Optional): This tracks video ad engagement (available for video ad campaigns).
  6. Define Your Conversion Rule:
    • Event Name (optional for Website Visits): This allows you to assign a custom name to the specific event within your chosen conversion type (e.g., "Landing Page Visit").
    • URL Match: Track conversions based on specific webpage URLs (e.g., URLs containing "/thank-you" after form submission).
    • Contains: Track conversions when a specific URL element is present (e.g., "/signup" in URLs).
    • Does not contain: Track conversions when a URL element is not present (e.g., excluding traffic from your own domain).
    • Form Match (for Form Submissions): Choose the specific form on your website that triggers the conversion when submitted.
    • Button ID (for Button Clicks): Enter the unique identifier assigned to the specific button you want to track clicks for.
  7. Set Up Conversion Tracking:
    • Conversion Name: Assign a clear and recognizable name to your conversion (e.g., "Lead Capture - Contact Form").
    • Attribution Window: This defines the timeframe (e.g., 1 day or 30 days) within which LinkedIn attributes a conversion to your ad.
    • Conversion Value (Optional): Assign a monetary value to each conversion (e.g., $10 for a lead, $100 for a purchase) to understand the return on investment (ROI) for your campaigns.
  8. Review and Create: Double-check your settings and click "Create" to finalize your conversion.

Congratulations! You've successfully created a conversion for your chosen LinkedIn Ads campaign. Now, LinkedIn will track actions based on your defined rules and provide valuable insights into how your ads are generating results.

Additional Tips:

  • Create multiple conversions within a campaign to track different user actions.
  • Use clear and consistent naming conventions for your conversions for better organization.
  • Utilize conversion data to optimize your LinkedIn Ads campaigns by targeting users more likely to convert.
  • Track conversions over time to measure campaign performance and identify areas for improvement.

By creating effective conversions, you'll gain valuable insights into how your LinkedIn Ads are performing and how they contribute to your business goals.

]]><![CDATA[Create a LinkedIn Company Page (formerly known as Organization): A Step-by-Step Guide]]>https://eres.io/blog/understanding-linkedin-pages-and-business-manager/66266e0ac80a8f252b43d184Mon, 22 Apr 2024 14:13:00 GMTUnderstanding LinkedIn Pages and Business Manager:

  • LinkedIn Company Page: This is the public profile for your organization on LinkedIn. It allows you to showcase your company culture, brand, career opportunities, and thought leadership.
  • LinkedIn Business Manager: This is a central hub for managing multiple company pages, ad accounts, and team members. It simplifies collaboration and provides valuable insights.

Here's how to create a LinkedIn Company Page and add it to your Business Manager:

Part 1: Create a LinkedIn Company Page

  1. Go to the LinkedIn Company Page creation page: Visit https://business.linkedin.com/marketing-solutions/linkedin-pages.
  2. Click "Create your Page."
  3. Click "Company"
  4. Fill in the Company Details:
    • Company Name: Enter the official name of your organization.
    • LinkedIn Name: Enter your unique LinkedIn address.
    • Website: Include your company's website URL.
    • Industry: Select the industry category that best describes your business.
    • Company Size: Choose the range that reflects your company's employee count.
    • Company Type: Choose the type that reflects your company, "Public, Self-employed, etc.".
  5. Complete Your Company Page:
    • Company Logo: Upload a high-quality logo that represents your brand.
    • Banner Image: Add a visually appealing banner image that showcases your company culture or services.
    • About Us: Write a compelling description of your company, its mission, and its offerings.
    • Career Opportunities: If applicable, highlight open positions and attract potential candidates.

Part 2: Add Your Company Page to LinkedIn Business Manager

  1. Access Your Business Manager: Log in to your LinkedIn account and navigate to the Business Manager dashboard: https://business.linkedin.com/.
  2. Go to "Accounts" Settings: Click on the "Settings" icon and select "Accounts" from the left-hand menu.
  3. Add Your Company Page:
    • "Add Existing Page" Option: If you manage the page with the same LinkedIn account, click on "Add Existing Page" and search for your company page by name or URL.
    • "Request Access" Option: If another account manages the page, select "Request Access" and follow the prompts to send an access request.
  4. Verify Ownership (if prompted): LinkedIn may require verification to confirm your company's affiliation with the page. This might involve submitting documents or completing a phone call.

Congratulations! You've successfully created a LinkedIn Company Page and added it to your LinkedIn Business Manager. Now you can manage your company's online presence more effectively, collaborate with team members, and potentially run targeted ad campaigns to reach your target audience.

Additional Tips:

  • Regularly update your company page with fresh content, such as news, articles, or job postings.
  • Encourage employees to follow and engage with your company page.
  • Utilize LinkedIn Business Manager insights to track page performance and optimize your marketing strategies.
]]><![CDATA[Create a LinkedIn Business Manager: A Step-by-Step Guide]]>https://eres.io/blog/create-a-linkedin-business-manager-a-step-by-step-guide/66266c84c80a8f252b43d172Mon, 22 Apr 2024 13:59:59 GMTLinkedIn Business Manager simplifies managing your company's LinkedIn presence, especially for teams with multiple users or ad campaigns. Here's how to create one:

Prerequisites:

  • A LinkedIn account with administrative permissions for your company page.

Steps:

  1. Access the Business Manager Homepage: Visit the official LinkedIn Business Manager page: https://business.linkedin.com/marketing-solutions/business-manager
  2. Click "Create Business Manager": On the homepage, locate the prominent "Create Business Manager" button and click on it.
  3. Enter Your Details: Provide your business name and your work email address associated with your LinkedIn profile. Click "Next" to proceed.
  4. Review and Confirm: Review the entered information for accuracy. LinkedIn might send a confirmation email to your work address. Verify your account by clicking the link in the email.

Congratulations! You've successfully created a basic LinkedIn Business Manager account. Now, you can leverage its features to manage your company's presence:

  • Adding Company Pages: There are two ways to add your company's LinkedIn Page:
    • "Add Page" Option: If your company page is under your control, select "Add Page" and search for it by name or URL.
    • "Request Access" Option: If another account manages the page, choose "Request Access" and follow the prompts to send an access request.
  • Inviting Team Members: Grant access to colleagues by clicking "People" in the settings menu. Enter their work email addresses and assign them appropriate roles (Admin, Editor, Analyst) based on their responsibilities.
  • Adding Ad Accounts (Optional): If you plan to run LinkedIn ad campaigns, you can connect existing ad accounts to your Business Manager for centralized management.

Additional Tips:

  • Explore the Business Manager settings to customize user permissions and manage account security.
  • LinkedIn offers various resources and guides to help you learn more about using Business Manager for effective marketing and advertising.
]]><![CDATA[Creating an Instagram Business Account and Adding it to Meta Business Manager]]>https://eres.io/blog/creating-an-instagram-business-account-and-adding-it-to-meta-business-manager/6626693cc80a8f252b43d15eMon, 22 Apr 2024 13:52:32 GMTAn Instagram Professional Account unlocks valuable features for promoting your brand and tracking performance. Here's how to create one and connect it to your Meta Business Manager:

Part 1: Creating an Instagram Professional Account

Prerequisites:

  • A personal Instagram account.

Steps:

  1. Access Your Profile: Open the Instagram app and tap your profile picture in the bottom right corner.
  2. Edit Profile: Tap "Edit Profile."
  3. Switch to Professional Account: Scroll down and look for "Account Type." Tap on it and select "Switch to Professional Account."
  4. Choose a Category: Pick a category that best describes your business.
  5. Connect Facebook Page (Optional): If you have a Facebook Page for your business, you can connect it here for easier management.
  6. Contact Information (Optional): Provide your business contact information like phone number, email, or physical address (optional but recommended).
  7. Review and Finish: Review your details and tap "Done" to complete the creation of your Instagram Professional Account.

Part 2: Adding Your Instagram Account to Meta Business Manager

Steps:

  1. Access Business Settings: Log in to your Meta Business Manager account and navigate to "Business Settings" in the bottom left corner.
  2. Manage Business Assets: Click on "Accounts" in the left-hand menu, then select "Instagram Accounts."
  3. Add Your Account: Click the blue "Add" button.
  4. Connect Your Account: Two options are available:
    • Login Details: Enter your Instagram username and password associated with your business account.
    • Facebook Page Connection: If you connected your Facebook Page during Instagram setup, you can choose this option for a quicker connection.
  5. Security Verification (Optional): Meta may send a security code to your phone number or email for verification.
  6. Assign Access (Optional): Select the Facebook Pages and ad accounts you want to associate with your Instagram Business Account (optional).
  7. Finish: Click "Finish" to complete the process.

Congratulations! Your Instagram Professional Account is now connected to Meta Business Manager. You can now manage your Instagram presence alongside your Facebook Page, create targeted ads, and gain valuable insights into your audience engagement.

Bonus Tip: Explore Meta Business Manager's features to schedule posts, analyze performance metrics, and gain a deeper understanding of your audience demographics.

]]><![CDATA[Create a Facebook Page for Your Business: A Step-by-Step Guide]]>https://eres.io/blog/create-a-facebook-page-for-your-business-a-step-by-step-guide/662661b4c80a8f252b43d143Mon, 22 Apr 2024 13:40:03 GMTHaving a Facebook Page is a great way to connect with your customers and build a strong online presence. Here's a simple guide to creating one:

Prerequisites:

  • A personal Facebook account.

Steps:

  1. Access the Page Creation Menu: There are two ways to do this:
  2. Enter Your Page Name: Choose a clear and concise name that reflects your brand.
  3. Choose Your Page Category: Select the category that best describes your business (e.g., Sports event, or Smoothie & Juice Bar ).
  4. Add Bio (Optional): You can add a brief bio about your business.
  5. Click "Create Page": This will take you to your new Facebook Page.

Enhancing Your Page:

Now that your Page is created, it's time to make it visually appealing and informative:

  • Upload a Profile Picture: Choose a recognizable image that represents your brand (ideally a square image).
  • Design a Cover Photo: Use an eye-catching image that showcases your products, services, or brand message (recommended dimensions: 820 x 312 pixels).
  • Write a Compelling About Section: Briefly describe your business, its mission, and value proposition.
  • Add a Call to Action Button: Encourage visitors to "Shop Now," "Contact Us," or "Learn More."

Optimizing Your Page:

  • Fill Out Your Contact Information: Include your website, address, phone number, and email address.
  • Set Up Posting Schedule: Regularly share engaging content to keep your audience interested.
  • Invite Your Audience: Encourage friends, family, and existing customers to like your Page.

Congratulations! You've successfully created a Facebook Page for your business. Remember to keep it updated with fresh content and interact with your followers to build a strong online community.

]]><![CDATA[Create a Meta Business Manager Account: A Step-by-Step Guide]]>https://eres.io/blog/create-a-meta-business-manager-account-a-step-by-step-guide/6625bf27c80a8f252b43d094Mon, 22 Apr 2024 01:54:10 GMTMeta Business Manager, formerly known as Facebook Business Manager, helps you manage your Facebook Page, Ad Account, Pixel and Instagram business accounts from a central location. Here's how to create one:

Prerequisites:

  • A personal Facebook account

Steps:

  1. Go to Meta Business Suite: Visit https://business.facebook.com.
  2. Create an Account: Click the blue "Create an account" that's under the two login buttons.
  3. Enter Your Details: In the pop-up window, enter your business name and your email address. Click "Next."
  4. Confirm Your Email: Check your inbox for a confirmation email from Meta Business Suite. Click "Confirm Now" to verify your account.
  5. Business Details (Optional): You can now add your business details like legal name, address, and website (optional). Click "Skip" if you want to do this later.

Adding Your Business Assets:

Once your account is set up, you can link your Facebook and Instagram business pages to it. Here's how:

  1. Access Business Settings: From the Business Manager dashboard, click "Business Settings" in the bottom left corner.
  2. Manage Business Assets: Click on "Accounts" in the left-hand menu, then select "Pages", "Ad Accounts" or "Instagram Accounts" depending on what you want to add.
  3. Add Your Pages/Accounts: Choose the appropriate option to either create a new page/account, claim an existing one, or request access to one you manage elsewhere.

Adding Team Members (Optional):

Business Manager allows you to add team members and assign them specific permissions to manage your accounts and ad campaigns.

  1. Go to "People": In the Business Settings menu, navigate to "People."
  2. Invite Team Members: Click "Add People" and enter the work email addresses of those you want to invite. You can assign them specific roles like admin, editor, or analyst.

Congratulations! You've successfully created a Meta Business Manager account and can now manage your Facebook and Instagram business activities from a central location.

Additional Tips:

  • Explore the Business Manager settings to customize your account and user permissions.
  • There are many resources available online to help you learn more about using Meta Business Manager for advertising and marketing.
]]><![CDATA[Embedding LinkedIn Insight Tag & Conversion Tracking on Your Website]]>LinkedIn's Insight Tag and conversion tracking are powerful tools for understanding and optimizing your website's engagement with LinkedIn ads. Whether you're running a basic HTML site, a Shopify store, or a WordPress site, integrating these snippets can help you measure conversions and improve your

]]>https://eres.io/blog/embedding-linkedin-insight-tag-conversion-tracking-on-your-website/65c19a1b99b4362c11ac0cc6Tue, 06 Feb 2024 02:45:23 GMTLinkedIn's Insight Tag and conversion tracking are powerful tools for understanding and optimizing your website's engagement with LinkedIn ads. Whether you're running a basic HTML site, a Shopify store, or a WordPress site, integrating these snippets can help you measure conversions and improve your advertising efforts on LinkedIn. Here's a step-by-step guide on how to embed these tags into your website so you may begin gauging the efficacy of the ads you are creating.

For HTML Websites

Step 1: Obtain the LinkedIn Insight Tag

  • Log in to your LinkedIn Campaign Manager.
  • Select your account.
  • Click on the "Analyze" dropdown and select "Insight Tag".
  • You'll see the option to "Install my Insight tag". Click it, and select "I will install the tag myself" to reveal the tag code.
<!-- LinkedIn Insight Tag Code -->
<script type="text/javascript">
_linkedin_partner_id = "your_partner_id";
window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script><script type="text/javascript">
(function(l) {
if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
window.lintrk.q=[]}
var s = document.getElementsByTagName("script")[0];
var b = document.createElement("script");
b.type = "text/javascript";b.async = true;
b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
s.parentNode.insertBefore(b, s);})(window.lintrk);
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=your_partner_id&fmt=gif" />
</noscript>
<!-- End LinkedIn Insight Tag Code -->

Step 2: Embed the Insight Tag

  • Copy the LinkedIn Insight Tag script.
  • Paste it just before the closing `</body>` tag of your HTML.
  • Replace “your_partner_id”

Step 3: Setup Conversion Tracking

  • After embedding the Insight Tag, identify the conversion actions on your site (e.g., form submissions, downloads, or page visits).
  • For each conversion action, add the following trigger snippet immediately after the Insight Tag code on the page where the conversion occurs:
<script type="text/javascript">
lintrk('track', { conversion_id: your_conversion_id });
</script>

For Shopify Stores

Step 1: Add the LinkedIn Insight Tag to Your Shopify Store

  • From your Shopify admin, go to Online Store > Themes.
  • Find the theme you want to edit, and then click Actions > Edit code.
  • Under the Layout section, click theme.liquid to edit it.
  • Paste the LinkedIn Insight Tag code just before the closing </body> tag.

Step 2: Implement Conversion Tracking

  • To track conversions, such as a purchase or a signup, locate the file that corresponds to the action. For example, for tracking purchases, edit the thankyou.liquid file located under Templates.
  • Insert the conversion tracking trigger snippet right after the Insight Tag code in the thankyou.liquid file or any other relevant file.

For WordPress Sites

Step 1: Add the LinkedIn Insight Tag

  • Navigate to your WordPress dashboard.
  • Go to Appearance > Theme Editor.
  • Select your active theme and find the footer.php file.
  • Paste the LinkedIn Insight Tag script just before the closing </body> tag.

Step 2: Implement Conversion Tracking

  • For conversion tracking, install a plugin that allows custom JavaScript, such as "Insert Headers and Footers" or "Custom JavaScript Editor".
  • Using the plugin settings, add the conversion tracking trigger snippet to the pages where conversions occur, following the plugin's instructions for adding scripts.

In Closing

Integrating the LinkedIn Insight Tag and conversion tracking into your website is a straightforward process that can significantly enhance your LinkedIn marketing efforts. By following the steps outlined above for HTML websites, Shopify stores, and WordPress sites, you can start tracking conversions and gaining valuable insights into how users interact with your site from LinkedIn.

Remember to regularly check your LinkedIn Campaign Manager to analyze the performance of your ads and make data-driven decisions to optimize your campaigns.

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]]><![CDATA[How To Create a TikTok Account Using Their Website In 5 Steps]]>https://eres.io/blog/how-to-create-a-tiktok-account-using-their-website/65b8b082ee74fc3c15e7f20bMon, 21 Aug 2023 22:33:31 GMTCreating a TikTok account is the first required step in order to publish ads to their network through Eres. If you get stuck following along any of our tutorials, please make sure to contact us and we'll be happy to assist you with any setup or configuration.

Step 1, go to TikTok.com, then click the "Log in" button in the top right corner.

Step 2, click the "Sign up" link found at the bottom of the login pop-up.

Step 3, you can either login using a phone number or email address or choose to login with either Facebook or Google.

Step 4, fill out the sign-up form including your date of birth, email, address password, then click the "Send code" button. Enter the verification code received at the email address you provided, then click the "Next" button.

Step 5, input a username that is available and reflects the identity of your brand or business, then click the "Sign up" button to automatically be logged in.

]]><![CDATA[Navigating TikTok's For You Page Algorithm: A Guide for Small Businesses]]>https://eres.io/blog/navigating-tiktoks-for-you-page-algorithm-a-guide-for-small-businesses/65b8b082ee74fc3c15e7f20aWed, 02 Aug 2023 22:05:09 GMTTikTok is a rapidly growing social media platform that has dramatically changed the landscape of online marketing. One of its defining features is the 'For You' page - a personalized feed that uses an algorithm to suggest videos tailored to each user's interests. As a small business owner or entrepreneur, understanding how this algorithm works can unlock a wealth of opportunities for marketing your products or services.

What is the For You Page?

The For You page, or FYP, is the main feed users see when they open the TikTok app. It's a continuously updated stream of videos curated by TikTok's algorithm based on the user's engagement history. The FYP is central to the TikTok experience, and its personalization makes it an ideal place for businesses to connect with potential customers.

Understanding TikTok's Algorithm

While the exact workings of TikTok's algorithm remain proprietary, it's widely understood that it's based on a combination of user interactions, video details, and device and account settings.

User Interactions

This encompasses how users interact with content. It includes details like the videos a user has liked or shared, accounts they follow, comments they've posted, and content they've created.

Video Details

These are specifics about the videos viewed or created by the user, including details such as the details of the video, hashtags, whether the video was shared on other platforms, and even the music used.

Device and Account Settings

This includes information about the user's device and account settings, such as location, language preference, and device type.

By analyzing these factors, the algorithm aims to provide a personalized feed that resonates with each user's preferences.

Leveraging the Algorithm for Your Business

Understanding how the TikTok algorithm works allows businesses to create content that has a better chance of appearing on potential customers' For You pages. Here are some strategies that can help:

Consistent Posting

The TikTok algorithm favors accounts that post consistently. Aim for at least one post per day to increase your chances of being featured on the FYP.

Engage with Your Audience

Respond to comments on your videos, engage with your followers, and participate in trends and challenges. This engagement shows the algorithm that your content is worth promoting.

Use Relevant Hashtags

Hashtags play a significant role in categorizing content. Using popular and relevant hashtags can help increase your video's discoverability.

Create High-Quality Videos

The quality of your video impacts user engagement. Ensure your videos are well lit, clear, and include compelling visuals and audio to increase the chances of users engaging with your content.

Amplify Your Reach with Eres

While understanding and leveraging the TikTok algorithm is vital, it's just one piece of the puzzle. To truly optimize your digital advertising efforts, consider using a tool like Eres.

Eres simplifies the advertising process, allowing anyone to create high-quality, targeted ads across various social media platforms, including TikTok. Whether you're a small business owner or an entrepreneur, Eres gives you the power to launch successful advertising campaigns, even without professional experience.

Cross-Platform Advertising

With Eres, you can extend your reach beyond TikTok. Eres supports advertising across multiple social media platforms, allowing you to reach your target audience wherever they are.

In conclusion, understanding and leveraging the TikTok 'For You' page algorithm can significantly enhance your business's visibility and engagement on the platform. By creating consistent, high-quality, and engaging content, you can increase your chances of appearing on your target audience's FYP.

And with Eres, user acquisition process becomes even simpler. Our platform offers a streamlined approach to social media advertising, making it possible for anyone to launch successful advertising campaigns across multiple platforms, including TikTok. As we like to say, "With Eres, you are the advertising professional." Trust Eres for your digital advertising needs and see how we can help your business reach new heights.

]]><![CDATA[User-Generated Content on TikTok: A Powerful Tool for Small Businesses]]>

User-generated content (UGC) is a powerful marketing tool that has transformed the digital advertising landscape. This is particularly evident on TikTok, a platform dominated by UGC, with its 1 billion active users globally sharing and engaging with content every day. In this guide, we'll explore what UGC is,

]]>https://eres.io/blog/user-generated-content-on-tiktok-a-powerful-tool-for-small-businesses/65b8b082ee74fc3c15e7f209Sat, 29 Jul 2023 13:49:34 GMT

User-generated content (UGC) is a powerful marketing tool that has transformed the digital advertising landscape. This is particularly evident on TikTok, a platform dominated by UGC, with its 1 billion active users globally sharing and engaging with content every day. In this guide, we'll explore what UGC is, its role on TikTok, and how small businesses can leverage it to reach a wider audience and generate leads.

Whether you're new to digital advertising or a seasoned pro, you can benefit from Eres, our social network advertising platform. At Eres, we've simplified the process of using UGC and publishing high-quality ads, allowing anyone to create effective advertising campaigns without the need for professional experience. Our catchphrase, "With Eres, you are the advertising professional," encapsulates our mission to empower you to drive your business's success.

What is User-Generated Content?

User-generated content, or UGC, refers to any form of content – images, videos, text, reviews, and more – that has been created and shared by users of a platform, often about a brand or product. It's essentially word-of-mouth in the digital age, providing authentic, relatable, and trusted content for other users to engage with.

UGC carries significant weight in the digital marketing world. It builds brand trust, fosters a strong community, and provides a trove of material for brands to use in their own promotional efforts.

The Role of UGC on TikTok

TikTok has been a game-changer in the social media space, thanks largely to its UGC-centric model. Here, content is not created by brands, celebrities, or influencers alone, but by every user – each with the potential to go viral.

Here's how UGC plays out on TikTok:

Authenticity and Trust

UGC thrives on authenticity – a trait that TikTok users value greatly. It's real people sharing their real experiences, opinions, and creativity. This authenticity makes UGC more trustworthy and relatable, often leading to higher engagement rates compared to traditional ads.

Viral Potential

The short, engaging, and easily shareable format of TikTok videos combined with its powerful algorithm gives UGC a strong viral potential. A user-generated video can quickly amass millions of views, regardless of the creator's follower count.

Engagement and Community Building

TikTok users actively participate in trends, challenges, and duets, creating a vast amount of UGC. This level of engagement not only fuels the platform's content but also helps build vibrant communities around shared interests, experiences, or brands.

Using UGC in Your TikTok Ads with Eres

With Eres, it's easier than ever to incorporate UGC into your TikTok ad strategy. Here's a step-by-step guide to harnessing the power of UGC:

1. Encourage Your Audience to Create UGC

First, you need to prompt your customers to create and share content related to your brand. You can do this through contests, challenges, or simply by asking. Make sure to clarify how they should tag or mention your brand.

2. Use Eres to Identify High-Performing UGC

Our platform offers advanced analytics that can help you identify which UGC posts are resonating most with your audience. You can filter content based on views, likes, shares, or comments to find the most impactful UGC.

3. Seek Permission to Use UGC

Before using user-generated content in your ads, you must seek the creator's permission. This step is crucial for legal reasons and fosters goodwill with your customers.

4. Craft and Optimize Your Ads

Once you have selected the UGC, you can use Eres to create and optimize your ads. You can add text overlays, CTAs, and other interactive elements to make your ad more engaging.

5. Test, Monitor and Optimize

Like any good advertising strategy, it's important to test different UGC, monitor the performance, and optimize your ads accordingly. Eres provides you with all the data you need to make informed decisions.

In summary, UGC offers a treasure trove of benefits for small businesses, particularly on platforms like TikTok. With the right strategies and the help of Eres, you can successfully integrate UGC into your advertising efforts to build brand trust, engage with your audience, and boost conversions.

Remember, with "Eres, you are the advertising professional." Start utilizing UGC in your TikTok ads today and see the difference it can make in your business's growth.

]]><![CDATA[Optimizing Your Facebook Ads for Mobile Devices: A Comprehensive Guide]]>https://eres.io/blog/optimizing-your-facebook-ads-for-mobile-devices-a-comprehensive-guide/65b8b082ee74fc3c15e7f208Thu, 27 Jul 2023 14:39:23 GMT

As we are well into the mobile era, optimizing Facebook ads for mobile devices has become a necessity, not an option. Today, a significant portion of Facebook's massive 2.8 billion users access the platform via mobile devices. For small business owners, this means an excellent opportunity to reach potential customers on the device they use the most. But to truly tap into this potential, it's essential that your Facebook ads are optimized for mobile viewing.

This task may seem complex, especially if you lack digital advertising experience. However, with the right tools and strategies, you can become a pro at optimizing Facebook ads for mobile. That's where Eres, our social network advertising platform, comes in. With Eres, publishing ads to multiple social networks is made simple.

Understanding the Importance of Mobile Optimization

To illustrate why mobile optimization is critical, consider this: More than 98% of active user accounts accessed the social network via a mobile device. Facebook users not only scroll through their news feed but also use the platform to discover new businesses and shop online. Therefore, having mobile-optimized Facebook ads is crucial to ensure your message is effectively communicated, regardless of the device your audience uses.

How to Optimize Your Facebook Ads for Mobile Devices with Eres

With Eres, you can create compelling, mobile-friendly Facebook ads in a few easy steps. Here's how:

1. Mobile-First Ad Design

The design of your ad plays a pivotal role in catching the viewer's attention. For mobile optimization, your ad should be visually appealing and easy to read on smaller screens.

Images and Videos: Use high-resolution images and videos that are clear and captivating. For videos, ensure they deliver the message even without sound, as most mobile users watch videos without sound. With Eres, you can easily upload and preview how your visual elements will appear on mobile devices.

Text: Keep your ad copy short and crisp. Make the most crucial information prominent to convey your message quickly as mobile users typically scroll faster.

CTA Button: Use clear and strong call-to-action (CTA) buttons. Eres allows you to easily add and customize your CTA buttons to ensure they're noticeable and compelling.

2. Mobile-Friendly Landing Pages

After clicking your ad, users will be directed to your landing page. If your landing page isn't mobile-friendly, you might lose potential customers.

Loading Speed: Ensure your landing page loads quickly. A slow loading page can frustrate users and lead to high bounce rates.

Design: Just like your ads, your landing pages should also be designed with mobile users in mind. They should be easy to navigate and the essential information should be easily accessible.

Forms: If your landing page includes a form, keep it short. Filling long forms can be tedious on mobile devices.

3. Targeting Mobile Users

Facebook allows you to target your ads based on the device type and operating system. This means you can create personalized ads for iOS and Android users, or for smartphone and tablet users.

With Eres, you can easily set your targeting preferences based on device type and operating system. By understanding your audience's behavior, you can create highly targeted ads that lead to higher conversion rates.

4. Testing and Analyzing

To understand what works best for your mobile audience, you need to test different ad elements and analyze the results. With Eres, you can easily create and run tests on different ad variants.

Further, Eres's comprehensive analytics features allow you to track the performance of your mobile ads. By monitoring key metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS), you can adjust your mobile ad strategy for optimal results.

In summary, optimizing your Facebook ads for mobile devices is a crucial aspect of digital advertising in the mobile era. Eres simplifies this process, helping you to create compelling, mobile-friendly Facebook ads, no matter your level of experience.

Just know with Eres, your ads can be everywhere. We are committed to your success across all advertising platforms. Start your journey of mobile ad optimization with Eres today, and experience the difference it makes for your business.

Try Eres
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