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Streamline Collaboration: Adding Users to Your Meta Business Manager

Here's a user-friendly guide to inviting users to your Meta Business Manager and granting them the necessary permissions to run ads.

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A Guide to Creating and Installing the TikTok Pixel

Here's a user-friendly guide that balances readability with SEO to help you create and install the TikTok Pixel

Getting Started

Conquer Creativity: A Step-by-Step Guide to Creating Your TikTok Profile

A Step-by-Step Guide to Creating Your TikTok Profile

Getting Started

Creating a TikTok Business Center for Ad Management

The TikTok Business Center offers a centralized platform for businesses to manage their advertising campaigns, track performance, and access valuable analytics. Here's a step-by-step guide on how to create a TikTok Business Center account

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Creating Conversions for Your LinkedIn Insight Tag and Ads: A Step-by-Step Guide

Tracking conversions is essential for understanding your LinkedIn Ads impact on business goals. Here's a detailed guide on creating conversions for your LinkedIn Insight Tag and Ads

Getting Started

Create a LinkedIn Company Page (formerly known as Organization): A Step-by-Step Guide

Here's how to create a LinkedIn Company Page and add it to your Business Manager

Getting Started

Create a LinkedIn Business Manager: A Step-by-Step Guide

LinkedIn Business Manager simplifies managing your company's LinkedIn presence, especially for teams with multiple users or ad campaigns. Here's how to create one

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Creating an Instagram Business Account and Adding it to Meta Business Manager

An Instagram Professional Account unlocks valuable features for promoting your brand and tracking performance. Here's how to create one and connect it to your Meta Business Manager

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Create a Facebook Page for Your Business: A Step-by-Step Guide

Having a Facebook Page is a great way to connect with your customers and build a strong online presence. Here's a simple guide to creating one

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Create a Meta Business Manager Account: A Step-by-Step Guide

Meta Business Manager, formerly known as Facebook Business Manager, helps you manage your Facebook Page, Ad Account, Pixel and Instagram business accounts from a central location.

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Embedding LinkedIn Insight Tag & Conversion Tracking on Your Website

LinkedIn's Insight Tag and conversion tracking are powerful tools for understanding and optimizing your website's engagement with LinkedIn ads. Whether you're running a basic HTML site, a Shopify store, or a WordPress site, integrating these snippets can help you measure conversions and improve your

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How To Create a TikTok Account Using Their Website In 5 Steps

Creating a TikTok account is the first required step in order to publish ads to their network through Eres. If you get stuck following along any of our tutorials, please make sure to contact us and we'll be happy to assist you with any setup or configuration.

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Navigating TikTok's For You Page Algorithm: A Guide for Small Businesses

One of its defining features is the 'For You' page - a personalized feed that uses an algorithm to suggest videos tailored to each user's interests.

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User-Generated Content on TikTok: A Powerful Tool for Small Businesses

User-generated content (UGC) is a powerful marketing tool that has transformed the digital advertising landscape. This is particularly evident on TikTok, a platform dominated by UGC, with its 1 billion active users globally sharing and engaging with content every day. In this guide, we'll explore what UGC is,

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Optimizing Your Facebook Ads for Mobile Devices: A Comprehensive Guide

Today, a significant portion of Facebook's massive 2.8 billion users access the platform via mobile devices.

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A Step-by-Step Guide to Creating Ad Funnels Using Eres

Social network advertising is an excellent way to connect with your target audience. But to optimize the return on your investment, it’s essential to create a comprehensive ad funnel that walks potential customers through the journey from discovery to conversion.

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How to Create an Ad Account on LinkedIn

However, to fully exploit LinkedIn's potential, you must first learn how to create an Ad Account on the platform. If this sounds daunting, don't worry - this guide will walk you through the process in a simple, straightforward manner.

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How to Link Your Instagram Account with Your Facebook Page in Facebook's Business Manager

In this comprehensive guide, we will provide step-by-step instructions on how to link your Instagram account with your Facebook Page in Facebook's Business Manager.

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Demystifying Facebook's Ad Targeting Options

In this article, we're going to demystify Facebook's ad targeting options and show you how to use them to boost your business's reach and conversions. Plus, with Eres, our social network advertising platform, using these advanced tools becomes a breeze

TikTok Featured

The Rising Trend of TikTok Micro-Influencers

One of the emerging trends on the platform is the rise of micro-influencers, users with modest followings who boast high engagement rates and can drive significant impact.

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The Impact of TikTok Duets on Brand Visibility

One of the most popular features on TikTok that brands can leverage is the Duet function. This function has transformed the way users and brands

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A Beginner's Guide to Facebook's Custom Audiences

In this guide, we'll demystify Facebook's Custom Audiences, helping you harness its potential to grow your business. And don't worry if you're new to Facebook ads;

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Instagram Bio Optimization for Businesses

Your Instagram bio is often the first point of interaction for potential customers, so it's crucial to make a good impression. But with a limit of only 150 characters, how do you craft a bio that captures your brand, appeals to your target audience, and encourages users to take action?

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Exploring TikTok's Advertising Capabilities

TikTok has emerged as a game-changer. With over 800 million active users worldwide

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Top Instagram Hashtag Strategies for Better Reach

Instagram has undoubtedly become a powerful platform for businesses to connect with potential customers. With over 1 billion monthly active users, Instagram offers an incredible opportunity