Social network advertising is an excellent way to connect with your target audience. But to optimize the return on your investment, it’s essential to create a comprehensive ad funnel that walks potential customers through the journey from discovery to conversion. This can seem like a daunting task, especially for small business owners with no prior experience in digital advertising. That's where Eres, our social network advertising platform, comes in. With Eres, creating a high-performing ad funnel is as simple as it gets. Because with Eres we put your Ads, everywhere."

1. Understanding Ad Funnels

An ad funnel, often referred to as a marketing or sales funnel, is a model that represents the customer's journey from the first interaction with your brand to the final purchase. A well-structured ad funnel generally consists of three stages:

1. Awareness Stage: The top of the funnel, where potential customers first learn about your brand.

2. Consideration Stage: The middle of the funnel, where potential customers consider whether to buy your product or service.

3. Conversion Stage: The bottom of the funnel, where potential customers make the purchase decision.

2. Building the Awareness Stage

The Awareness stage is all about introducing your brand to potential customers. Here, your ad objective should be to reach as many people as possible and make a strong first impression.

How to Do It with Eres:

1. Log into your Eres account, and from the Smart Campaign page click "Create Advertisement," then select Facebook, Instagram, LinkedIn or TikTok as for the target networks.
2. Set your objective as "Brand Awareness".
3. Create an ad that introduces your brand, highlights your value proposition, and piques the viewer's curiosity.
4. Use broad targeting options to reach a wide audience.
5. Monitor the campaign performance. Pay attention to metrics like reach, impressions, and frequency.

3. Developing the Consideration Stage

In the Consideration stage, you want to deepen the relationship with potential customers who showed interest during the Awareness stage.

How to Do It with Eres:

1. Create a new campaign with the objective "Link Clicks", "Engagement", or  "Lead Generation".
2. Use the same audience reach people who are highly likely to have seen your ads. On Eres, this is as simple as selecting the same previously created audience.
3. The ads in this stage should provide more detailed information about your products or services, address potential objections, and offer incentives like free trials or discounts in order to get a user to submit their email address, phone number or even follow your social profiles.
4. Measure the campaign's success by looking at metrics like click-through rate (CTR), video views, and leads generated.

4. Nurturing the Conversion Stage

The Conversion stage aims to persuade the potential customers who have shown interest in your product or service to make a purchase.

How to Do It with Eres:

1. Set up a new campaign with the objective "Conversions."
2. Create a custom audience by importing a CSV of users who have submitted their information in the previous stage (name, email, phone).
3. The ads in this stage should be highly personalized, emphasize the benefits of your product or service, and create a sense of urgency.
4. Key metrics for this stage are conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).

5. Optimizing Your Ad Funnel

Just setting up the ad funnel is not enough. Continuous optimization is key to the success of your ad campaigns.

How to Do It with Eres:

1. Monitor the performance of your campaigns closely using Eres's comprehensive analytics features.
2. Test different ad variations (A/B testing) to find out what works best for your audience.
3. Adjust your ad budget based on the performance of each stage.
4. Refine your targeting criteria based on the insights from your campaign analytics.

In summary, an Eres ad funnel helps guide your potential customers on the journey from awareness to conversion. With Eres, setting up an ad funnel becomes an effortless task, even if you're not a digital advertising professional. So, what are you waiting for? Start creating your ad funnel with Eres today and see the difference it makes to your business. Remember, "Eres: Your Ads, Everywhere." means precisely that – we’re here to help you achieve success, everywhere.