Create a LinkedIn Business Manager: A Step-by-Step Guide

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LinkedIn Business Manager simplifies managing your company's LinkedIn presence, especially for teams with multiple users or ad campaigns. Here's how to create one:

Prerequisites:

  • A LinkedIn account with administrative permissions for your company page.

Steps:

  1. Access the Business Manager Homepage: Visit the official LinkedIn Business Manager page: https://business.linkedin.com/marketing-solutions/business-manager
  2. Click "Create Business Manager": On the homepage, locate the prominent "Create Business Manager" button and click on it.
  3. Enter Your Details: Provide your business name and your work email address associated with your LinkedIn profile. Click "Next" to proceed.
  4. Review and Confirm: Review the entered information for accuracy. LinkedIn might send a confirmation email to your work address. Verify your account by clicking the link in the email.

Congratulations! You've successfully created a basic LinkedIn Business Manager account. Now, you can leverage its features to manage your company's presence:

  • Adding Company Pages: There are two ways to add your company's LinkedIn Page:
    • "Add Page" Option: If your company page is under your control, select "Add Page" and search for it by name or URL.
    • "Request Access" Option: If another account manages the page, choose "Request Access" and follow the prompts to send an access request.
  • Inviting Team Members: Grant access to colleagues by clicking "People" in the settings menu. Enter their work email addresses and assign them appropriate roles (Admin, Editor, Analyst) based on their responsibilities.
  • Adding Ad Accounts (Optional): If you plan to run LinkedIn ad campaigns, you can connect existing ad accounts to your Business Manager for centralized management.

Additional Tips:

  • Explore the Business Manager settings to customize user permissions and manage account security.
  • LinkedIn offers various resources and guides to help you learn more about using Business Manager for effective marketing and advertising.