Create a Meta Business Manager Account: A Step-by-Step Guide

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Meta Business Manager, formerly known as Facebook Business Manager, helps you manage your Facebook Page, Ad Account, Pixel and Instagram business accounts from a central location. Here's how to create one:

Prerequisites:

  • A personal Facebook account

Steps:

  1. Go to Meta Business Suite: Visit https://business.facebook.com.
  2. Create an Account: Click the blue "Create an account" that's under the two login buttons.
  3. Enter Your Details: In the pop-up window, enter your business name and your email address. Click "Next."
  4. Confirm Your Email: Check your inbox for a confirmation email from Meta Business Suite. Click "Confirm Now" to verify your account.
  5. Business Details (Optional): You can now add your business details like legal name, address, and website (optional). Click "Skip" if you want to do this later.

Adding Your Business Assets:

Once your account is set up, you can link your Facebook and Instagram business pages to it. Here's how:

  1. Access Business Settings: From the Business Manager dashboard, click "Business Settings" in the bottom left corner.
  2. Manage Business Assets: Click on "Accounts" in the left-hand menu, then select "Pages", "Ad Accounts" or "Instagram Accounts" depending on what you want to add.
  3. Add Your Pages/Accounts: Choose the appropriate option to either create a new page/account, claim an existing one, or request access to one you manage elsewhere.

Adding Team Members (Optional):

Business Manager allows you to add team members and assign them specific permissions to manage your accounts and ad campaigns.

  1. Go to "People": In the Business Settings menu, navigate to "People."
  2. Invite Team Members: Click "Add People" and enter the work email addresses of those you want to invite. You can assign them specific roles like admin, editor, or analyst.

Congratulations! You've successfully created a Meta Business Manager account and can now manage your Facebook and Instagram business activities from a central location.

Additional Tips:

  • Explore the Business Manager settings to customize your account and user permissions.
  • There are many resources available online to help you learn more about using Meta Business Manager for advertising and marketing.