How to Create an Ad Account on LinkedIn

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In the realm of B2B marketing, LinkedIn stands out as an undisputed leader. With its vast network of professionals, small businesses can tap into a pool of potential clients, partners, and industry peers. However, to fully exploit LinkedIn's potential, you must first learn how to create an Ad Account on the platform. If this sounds daunting, don't worry - this guide will walk you through the process in a simple, straightforward manner. Plus, with Eres, our social network advertising platform, creating, managing, and optimizing your LinkedIn ads becomes a breeze, even if you're not a digital advertising professional. Remember, with Eres, you are the advertising professional!

1. Why LinkedIn Ads?

Before diving into the 'how', let's briefly explore the 'why'. LinkedIn Ads offer unique advantages that can elevate your B2B marketing game:

Audience: LinkedIn hosts over 750 million professionals worldwide, offering access to decision-makers, influencers, and potential clients.

Targeting: LinkedIn's robust targeting options allow precise targeting based on job title, industry, company size, job function, and more.

Professional Context: LinkedIn is a professional platform where users expect industry-related content, making it ideal for B2B marketing.

2. Getting Started with LinkedIn Campaign Manager

The LinkedIn Campaign Manager is your hub for all advertising activities on LinkedIn. It allows you to create and manage ad accounts, set up campaigns, target your audience, and track performance. Here's how to access it:

  1. Sign in to LinkedIn and hover over the 'Work' icon at the top right corner.
  2. Click on 'Advertise' from the dropdown menu, and you'll be redirected to the LinkedIn Campaign Manager.

3. Creating Your LinkedIn Ad Account

Once you're in the Campaign Manager, follow these steps to create your ad account:

  1. Click the 'Create account' button on the right side of your Campaign Manager dashboard.
  2. Enter a name for your ad account. This could be your business name or any name that will help you identify this account.
  3. Select the currency you want to use for billing.
  4. Click 'Next' to create your ad account.

Your new LinkedIn Ad Account is now created and ready for action!

4. Navigating Your LinkedIn Ad Account

Understanding the main features of your LinkedIn Ad Account will help you manage your campaigns effectively:

Account Assets: This includes your Insight Tag, Matched Audiences, Conversion tracking, and more. These assets help you track and optimize your campaigns.

Manage Ads: This is where you'll create, manage, and analyze your ad campaigns.

Account Settings: Here, you can update your ad account name, time zone, and other settings.

Billing Center: This is where you'll handle all matters related to payment. You can add payment methods, set budgets, and view invoices.

5. Creating Your First LinkedIn Ad Campaign

With your ad account set up, you're ready to create your first campaign. Here's how:

  1. In your ad account, click the 'Create Campaign' button.
  2. Choose your objective - whether it's brand awareness, website visits, engagement, video views, lead generation, or conversions.
  3. Define your target audience. You can target by location, company, demographics, education, job experience, and interests.
  4. Choose your ad format - Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a combination.
  5. Set your budget and schedule, then click 'Next'.
  6. Create your ad, then click 'Next'.
  7. Review your campaign settings, then click 'Launch Campaign' to start running your ad.

6. Streamlining LinkedIn Advertising with Eres

With LinkedIn's powerful advertising platform, you can reach a wide range of professionals and businesses. But how can you make the process even more efficient? That's where Eres comes in. Our social network advertising platform makes it easy to create, manage, and optimize LinkedIn ad campaigns:

  • Easily set up campaigns across LinkedIn and other social platforms.
  • Get real-time analytics to track campaign performance.
  • Gain insights and recommendations for campaign optimization.

In conclusion, LinkedIn offers a unique platform for B2B marketing. By creating a LinkedIn Ad Account and running targeted campaigns, you can tap into a vast network of professionals and businesses. And with Eres, even those without a background in digital advertising can effectively manage and optimize their LinkedIn ad campaigns. Remember, with Eres, you are the advertising professional! So why wait? Start your LinkedIn advertising journey today with Eres!

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