How to get your business started on TikTok

If you're a small business owner, you may be wondering how you can get started on TikTok. After all, the app has exploded in popularity over the past year, and it's only getting bigger. Fortunately, it's not as difficult as you might think to get your business started on TikTok. In this blog post, we'll give you a few tips to get you started.

1. Define your goals

Before you create your first TikTok video, it's important to take a step back and think about what your goals are. What do you hope to achieve by being active on TikTok? Once you have a clear understanding of your goals, you'll be able to create content that is more likely to help you achieve them.

2. Find your voice

Part of what makes TikTok so popular is the wide variety of content that is available on the platform. There really is something for everyone. However, this also means that it's important to find a way to make your content stand out from the rest. Think about what makes your brand unique and use that to inform the videos you create.

3. Keep it short and sweet

TikTok videos are limited to 60 seconds, so it's important to make sure that your videos are concise and to the point. No one wants to watch a long, drawn-out commercial masquerading as a TikTok video. Keep your videos short, sweet, and informative, and you'll be sure to capture people's attention.

4. Use hashtags wisely

Hashtags are an important part of discovery on TikTok. When used wisely, they can help expose your videos to a wider audience. However, using too many hashtags (or unrelated hashtags) can actually do more harm than good. Use hashtags sparingly and make sure they are relevant to your content.

5. Collaborate with others

One of the best ways to grow your following on TikTok is to collaborate with other creators who have a similar target audience as you do. Not only will this help expose your brand to new people, but it can also be a lot of fun!

6. Be active in the community

TikTok is all about community involvement—if you want people to follow you, you need to be active in the community and engage with other users' content as well (just don't forget tip #2!). Make sure you're responding to comments and liking/commenting on other people's videos regularly if you want people to do the same for you.

In closing

If you're looking for a way to reach a new audience, TikTok may be just what you need. With over 800 million active monthly users, there's no denying that the app is popular. By following the tips in this blog post, you can get started on TikTok and start reaching potential customers who may have never heard of your business before. So what are you waiting for? Get started today!