How to Link Your Instagram Account with Your Facebook Page in Facebook's Business Manager

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As a small business owner, maximizing your online presence is crucial for reaching more customers and driving more conversions. An excellent way to do this is by linking your Instagram account with your Facebook Page using Facebook's Business Manager. By linking your accounts, you're not just combining resources - you're creating a unified social media strategy that lets you post content and run ads seamlessly across both platforms. In this comprehensive guide, we will provide step-by-step instructions on how to link your Instagram account with your Facebook Page in Facebook's Business Manager. Plus, with Eres, our social network advertising platform, you can easily manage and optimize your ad campaigns across both platforms without needing to be a digital advertising professional. Remember, with Eres, you are the advertising professional!

1. Understanding the Power of Linked Accounts

Before we delve into the 'how', let's understand the 'why'. Here's why linking your Instagram account to your Facebook Page can significantly boost your business's online presence:

Unified Advertising Strategy: With linked accounts, you can create ads that run on both Instagram and Facebook, doubling your ad's exposure. Plus, with tools like Eres, you can manage these campaigns effortlessly.

Consistency: Posting similar content on both platforms ensures consistent messaging, strengthening your brand identity.

Efficiency: You can cross-post content from one platform to another, saving time and effort.

Cross-platform Analytics: Facebook's Business Manager provides insights for both platforms, enabling you to understand your audience better and optimize your content strategy.

2. Setting Up Facebook Business Manager

Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, ad accounts, and Instagram accounts in one place. Here's how to set it up:

  1. Go to business.facebook.com and click the 'Create Account' button.
  2. Enter your business name, your name, and the business email address you want to use to manage your Business Manager account, then click 'Next'.
  3. Enter your business details: address, phone number, website, and business type. Once you've filled in the necessary details, click 'Submit'.

3. Linking Your Facebook Page to Business Manager

Once you have a Business Manager account, you need to link your Facebook Page. Here's how:

  1. On your Business Manager dashboard, click on the 'Business Settings' button.
  2. In the 'Accounts' section, click on 'Pages'.
  3. Click on the blue '+ Add' button and select 'Add a Page'.
  4. Enter the name or URL of your Facebook Page, then click 'Add Page'. If you're an admin on the Page, it will be added to your Business Manager account.

4. Adding Your Instagram Account to Business Manager

After linking your Facebook Page, you can now add your Instagram account:

  1. In Business Manager settings, click on 'Instagram Accounts' in the 'Accounts' section.
  2. Click the blue '+ Add' button.
  3. Enter your Instagram username and password, then click 'Next'.

5. Linking Your Instagram Account to Your Facebook Page

The final step is to link your Instagram account to your Facebook Page:

  1. In Business Manager settings, click 'Pages' under 'Accounts'.
  2. Click on the name of your Facebook Page.
  3. Click on the 'Instagram' tab in the left column.
  4. Under the 'Instagram Accounts' section, click the 'Assign' button next to the Instagram account you want to link to your Page.

And voila! Your Instagram account is now linked to your Facebook Page through Facebook's Business Manager.

6. Making the Most of Linked Accounts with Eres

Linking your Instagram and Facebook accounts is just the beginning. To make the most of these linked accounts, you need an effective ad strategy across both platforms. That's where Eres comes in. With Eres:

  • You can easily create ad campaigns that run on both Instagram and Facebook.
  • Analyze the performance of your campaigns in real-time.
  • Get insights and recommendations to optimize your campaigns for better results.

In conclusion, linking your Instagram account with your Facebook Page in Facebook's Business Manager allows you to manage your business's presence on both platforms more efficiently. You can create unified ad campaigns, ensure consistent messaging, and get insights to improve your strategy. With Eres, harnessing the power of linked accounts becomes easy, even for those without a background in digital advertising. Remember, with Eres, you are the advertising professional! So why wait? Start managing your Instagram and Facebook ads effectively today with Eres!

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