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Streamline Collaboration: Adding Users to Your Meta Business Manager

Here's a user-friendly guide to inviting users to your Meta Business Manager and granting them the necessary permissions to run ads.

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Creating Conversions for Your LinkedIn Insight Tag and Ads: A Step-by-Step Guide

Tracking conversions is essential for understanding your LinkedIn Ads impact on business goals. Here's a detailed guide on creating conversions for your LinkedIn Insight Tag and Ads

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How To Create a TikTok Account Using Their Website In 5 Steps

Creating a TikTok account is the first required step in order to publish ads to their network through Eres. If you get stuck following along any of our tutorials, please make sure to contact us and we'll be happy to assist you with any setup or configuration.

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User-Generated Content on TikTok: A Powerful Tool for Small Businesses

User-generated content (UGC) is a powerful marketing tool that has transformed the digital advertising landscape. This is particularly evident on TikTok, a platform dominated by UGC, with its 1 billion active users globally sharing and engaging with content every day. In this guide, we'll explore what UGC is,

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Optimizing Your Facebook Ads for Mobile Devices: A Comprehensive Guide

Today, a significant portion of Facebook's massive 2.8 billion users access the platform via mobile devices.

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A Step-by-Step Guide to Creating Ad Funnels Using Eres

Social network advertising is an excellent way to connect with your target audience. But to optimize the return on your investment, it’s essential to create a comprehensive ad funnel that walks potential customers through the journey from discovery to conversion.

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How to Create an Ad Account on LinkedIn

However, to fully exploit LinkedIn's potential, you must first learn how to create an Ad Account on the platform. If this sounds daunting, don't worry - this guide will walk you through the process in a simple, straightforward manner.

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How to Link Your Instagram Account with Your Facebook Page in Facebook's Business Manager

In this comprehensive guide, we will provide step-by-step instructions on how to link your Instagram account with your Facebook Page in Facebook's Business Manager.

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Demystifying Facebook's Ad Targeting Options

In this article, we're going to demystify Facebook's ad targeting options and show you how to use them to boost your business's reach and conversions. Plus, with Eres, our social network advertising platform, using these advanced tools becomes a breeze

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A Beginner's Guide to Facebook's Custom Audiences

In this guide, we'll demystify Facebook's Custom Audiences, helping you harness its potential to grow your business. And don't worry if you're new to Facebook ads;

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Instagram Bio Optimization for Businesses

Your Instagram bio is often the first point of interaction for potential customers, so it's crucial to make a good impression. But with a limit of only 150 characters, how do you craft a bio that captures your brand, appeals to your target audience, and encourages users to take action?

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Exploring TikTok's Advertising Capabilities

TikTok has emerged as a game-changer. With over 800 million active users worldwide

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10 LinkedIn Advertising Tips for Your Business

As a small business owner, you may be wondering if LinkedIn is a valuable platform to invest your advertising budget. The answer is a resounding YES. With over 740 million

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Don’t Panic if Your Instagram Ad Account is Disabled!

If you’ve ever had your Instagram ad account disabled, you know the feeling of panic that follows. You’re not alone – it happens to many entrepreneurs and small business owners when they least expect it. Fortunately, there are ways to get your account back up and running again.

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Learn Sprint Testing with Facebook Ads In Less Than 1 Minute

To do a sprint test, all you need is two or more different versions of your ad. For example, you could test different images, headlines, copy, or call to actions.

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How to Link Your TikTok Account to Ads Manager

TikTok is one of the hottest social media platforms on the planet, with an estimated 800 million active users worldwide. And, as more and more businesses wake up to the power of influencer marketing, TikTok is becoming an increasingly attractive option for advertisers. But how do you get started? In

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How to Easily Make Good TikTok Ads

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User Acquisition Hacks for Startups: How to Grow Your User Base with TikTok Ads

TikTok is a powerful platform for reaching new users, and with the right strategy, it can be an extremely effective tool for growing your business.

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The Importance Of Brand Awareness For Small Businesses

A brand awareness campaign is a marketing initiative with the primary goal of increasing public knowledge and perception of a brand. A key component of many advertising and marketing plans, brand awareness campaigns are designed to create "top-of-mind" recognition among consumers, ultimately leading to increased sales. Typically, brand

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How To Run A Successful Paid Advertising Campaign For Your New Business

Paid ads can be a great way to promote your new business. By taking the time to plan your campaign and consider your goals, you can create a successful campaign that will help you reach your target audience and achieve your business objectives.

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How To Run A Successful LinkedIn Ad Campaign

Creating a LinkedIn ad campaign is simple and easy to do. First, you will need to log in to your LinkedIn Ads account. Once you are logged in, you will be taken to the campaign manager page. From here, you will need to click on the "Create Campaign" button.