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audience

A collection of 8 posts

Demystifying Facebook's Ad Targeting Options

In this article, we're going to demystify Facebook's ad targeting options and show you how to use them to boost your business's reach and conversions. Plus, with Eres, our social network advertising platform, using these advanced tools becomes a breeze

A Beginner's Guide to Facebook's Custom Audiences

In this guide, we'll demystify Facebook's Custom Audiences, helping you harness its potential to grow your business. And don't worry if you're new to Facebook ads;

How To Set Up Facebook Shop Ads For Your Business

When creating a Facebook shop ad, it's important to make sure your creative is effective. Your ad should be eye-catching and relevant to your target audience, and it should persuade people to click through to your store.

The Benefits Of Publishing Ads Across Multiple Social Networks

For example, if you're targeting young adults, you may want to focus on Facebook and Twitter, while LinkedIn would be a better option for B2B businesses.

How To Optimize Your Facebook Ads For Better Conversions

Don’t just create one ad and call it good. Instead, test several different versions of your ad and see which one performs the best. Then, optimize that ad for even better results.

Small Business Owners

Why Small Businesses Need To Advertise On Social Media

Small businesses need to take advantage of social media advertising because it’s an efficient way to reach a large number of potential customers.

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Why Your Meta Relevance Score Matters

Meta's Relevance Score is a measure of how well your content is received by users on Facebook. It is based on factors such as the number of Likes, Comments, and Shares your content receives, as well as how often it is replied to or discussed.

Creating And Targeting The Right Audience In Meta (Facebook)

Simply put, when you're targeting the right audience on Meta it's not just as easy as figuring out what you think your target audience's demographics are. If you get this wrong, it won't matter how great your ad or even offer is.