Getting Started

A collection of 25 posts

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Streamline Collaboration: Adding Users to Your Meta Business Manager

Here's a user-friendly guide to inviting users to your Meta Business Manager and granting them the necessary permissions to run ads.

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A Guide to Creating and Installing the TikTok Pixel

Here's a user-friendly guide that balances readability with SEO to help you create and install the TikTok Pixel

Getting Started

Conquer Creativity: A Step-by-Step Guide to Creating Your TikTok Profile

A Step-by-Step Guide to Creating Your TikTok Profile

Getting Started

Creating a TikTok Business Center for Ad Management

The TikTok Business Center offers a centralized platform for businesses to manage their advertising campaigns, track performance, and access valuable analytics. Here's a step-by-step guide on how to create a TikTok Business Center account

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Creating Conversions for Your LinkedIn Insight Tag and Ads: A Step-by-Step Guide

Tracking conversions is essential for understanding your LinkedIn Ads impact on business goals. Here's a detailed guide on creating conversions for your LinkedIn Insight Tag and Ads

Getting Started

Create a LinkedIn Company Page (formerly known as Organization): A Step-by-Step Guide

Here's how to create a LinkedIn Company Page and add it to your Business Manager

Getting Started

Create a LinkedIn Business Manager: A Step-by-Step Guide

LinkedIn Business Manager simplifies managing your company's LinkedIn presence, especially for teams with multiple users or ad campaigns. Here's how to create one

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Creating an Instagram Business Account and Adding it to Meta Business Manager

An Instagram Professional Account unlocks valuable features for promoting your brand and tracking performance. Here's how to create one and connect it to your Meta Business Manager

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Create a Facebook Page for Your Business: A Step-by-Step Guide

Having a Facebook Page is a great way to connect with your customers and build a strong online presence. Here's a simple guide to creating one

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Create a Meta Business Manager Account: A Step-by-Step Guide

Meta Business Manager, formerly known as Facebook Business Manager, helps you manage your Facebook Page, Ad Account, Pixel and Instagram business accounts from a central location.

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How To Create a TikTok Account Using Their Website In 5 Steps

Creating a TikTok account is the first required step in order to publish ads to their network through Eres. If you get stuck following along any of our tutorials, please make sure to contact us and we'll be happy to assist you with any setup or configuration.

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A Step-by-Step Guide to Creating Ad Funnels Using Eres

Social network advertising is an excellent way to connect with your target audience. But to optimize the return on your investment, it’s essential to create a comprehensive ad funnel that walks potential customers through the journey from discovery to conversion.

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How to Create an Ad Account on LinkedIn

However, to fully exploit LinkedIn's potential, you must first learn how to create an Ad Account on the platform. If this sounds daunting, don't worry - this guide will walk you through the process in a simple, straightforward manner.

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A Beginner's Guide to Facebook's Custom Audiences

In this guide, we'll demystify Facebook's Custom Audiences, helping you harness its potential to grow your business. And don't worry if you're new to Facebook ads;

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Instagram Bio Optimization for Businesses

Your Instagram bio is often the first point of interaction for potential customers, so it's crucial to make a good impression. But with a limit of only 150 characters, how do you craft a bio that captures your brand, appeals to your target audience, and encourages users to take action?

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How to Link Your TikTok Account to Ads Manager

TikTok is one of the hottest social media platforms on the planet, with an estimated 800 million active users worldwide. And, as more and more businesses wake up to the power of influencer marketing, TikTok is becoming an increasingly attractive option for advertisers. But how do you get started? In

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How To Run A Successful Paid Advertising Campaign For Your New Business

Paid ads can be a great way to promote your new business. By taking the time to plan your campaign and consider your goals, you can create a successful campaign that will help you reach your target audience and achieve your business objectives.

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How To Create Effective Instagram Ads That Drive Results

Instagram has become one of the most popular social media platforms in recent years, with over 1 billion monthly active users. And businesses are starting to take notice – Instagram ads have grown by over 80% in the last year alone.

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The Benefits Of Publishing Ads Across Multiple Social Networks

For example, if you're targeting young adults, you may want to focus on Facebook and Twitter, while LinkedIn would be a better option for B2B businesses.

Small Business Owners

Why Small Businesses Need To Advertise On Social Media

Small businesses need to take advantage of social media advertising because it’s an efficient way to reach a large number of potential customers.

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The Basics Of Facebook Page Post Engagement Ads

With post engagement ads, you can promote posts on your page so that they reach more people. This can help you get more likes, comments, and shares for your posts, which can in turn help you grow your audience and reach more people.

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Creating And Targeting The Right Audience In Meta (Facebook)

Simply put, when you're targeting the right audience on Meta it's not just as easy as figuring out what you think your target audience's demographics are. If you get this wrong, it won't matter how great your ad or even offer is.

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How To Install Facebook Pixel Into A Shopfiy Store

The Facebook Pixel collects data required to measure the effectiveness of your advertising campaigns. It feeds the optimization algorithms the data required to perform.

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How To Configure Conversion Tracking With Facebook's Pixel

Why is this so important? Because if you are running ads, that's money being spent. If you have proper conversion tracking, optimization algorithms are provided the required data for them to function, and function optimally (providing you improved results as time passes).

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How To Create A Facebook Ad Account

Most people don’t realize that when you sign up for Facebook, you’re automatically creating an ad account also. Just go to Facebook’s ads manager and you can note your Ad Account Identification number in the upper left.