Top Instagram Hashtag Strategies for Better Reach

Instagram has undoubtedly become a powerful platform for businesses to connect with potential customers. With over 1 billion monthly active users, Instagram offers an incredible opportunity for small businesses to increase their reach and visibility. One feature that has proven particularly potent in this regard is Instagram's hashtag functionality. If used correctly, hashtags can significantly boost your engagement rates, improve your reach, and even increase your follower count. In this blog post, we'll delve into some top Instagram hashtag strategies to optimize your business's reach, leveraging our social network advertising platform, Eres, that is designed to be so user-friendly that anyone can harness its potential without prior experience.

1. Understanding the Power of Hashtags

Before we jump into the strategies, let's understand why hashtags are essential. Hashtags categorize content and make it discoverable to users. When users click on or search for a hashtag, they can see all posts associated with it. Essentially, using relevant and popular hashtags can increase the visibility of your posts and reach more potential customers.

2. Use a Mix of Broad and Niche Hashtags

Broad hashtags, like #fashion or #food, have millions of posts associated with them, making it easy for your content to get lost. On the other hand, niche hashtags, like #cakebaking or #handmadeglassjewelry, have fewer posts, which means less competition for visibility. It's advisable to use a mix of broad and niche hashtags to increase your chances of being discovered.

3. Research Your Hashtags

Randomly selecting hashtags won't bring you the desired results. You need to research the best hashtags for your business. Consider your industry, audience, and the type of content you post. Look at what hashtags other businesses in your industry are using. There are also numerous online tools available to help you discover popular and relevant hashtags.

4. Create a Branded Hashtag

Creating a branded hashtag can boost your brand recognition and engagement. A branded hashtag is unique to your business and can be as simple as your company name, tagline, or the name of one of your products or campaigns. Encourage your followers to use your branded hashtag in their posts, which will provide you with user-generated content that you can re-share.

5. Use Hashtags in Stories and Bio

Don't limit your hashtags to your posts; include them in your Stories and bio as well. Hashtags in Stories can increase your chances of being featured in the Explore section, boosting your reach. Hashtags in your bio can also help users discover your account when they search for those hashtags.

6. Stay Updated with Instagram's Algorithm

Instagram's algorithm changes often. Currently, Instagram suggests using no more than 5 relevant hashtags. Staying updated with Instagram's best practices can help you adapt your hashtag strategy and maintain high engagement rates.

7. Don't Spam with Irrelevant Hashtags

Using irrelevant hashtags just because they are popular can harm your engagement rates. Instagram's algorithm prioritizes content relevance, so ensure that your hashtags align with your content.

8. Track Your Hashtag Performance

Just like any other strategy, you need to track your hashtag performance to understand what's working and what's not. Look at the engagement rates, impressions, and reach of your posts with different hashtags. This can help you refine your hashtag strategy.

9. Leverage Eres for Your Instagram Advertising Needs

Managing your Instagram advertising can be daunting, especially if you're new to the platform. That's where Eres comes in. Our user-friendly platform takes the hassle out of Instagram advertising. Whether you're looking to run ad campaigns, track performance, or discover the best hashtags for your business, Eres has got you covered.

By following these Instagram hashtag strategies and leveraging the power of Eres, you can elevate your Instagram game, expand your reach, and connect with your target audience more effectively. So why wait? Start using Eres today and witness the seamless integration of your business with Instagram advertising. With Eres, it's never been easier to get the visibility and reach your business deserves.