How To Install Facebook Pixel Into A Shopfiy Store

Ensuring that you have your Facebook Pixel installed is vital to successful advertising campaigns. The Facebook Pixel collects data required to measure the effectiveness of your advertising campaigns. It feeds the optimization algorithms the data required to perform. If you have a Shopify store, you might be wondering how you configure and install your e-commerce store to use the Facebook Pixel so you can measure the traffic from what sources it's originating from, as well as what paid ads are driving the most visitors to your website, and if you go as far as to setup conversion tracking, it can even tell you how many sales and the amount for each. This is incredibly important information that empowers you as a small business owner.

If you haven't already taken the time to create a Facebook Pixel, we made a guide. Now to install a Facebook Pixel into your Shopify store - it's enabled when you complete the data-sharing settings. Here's a complete guide on how to enable data sharing settings between Facebook and Shopify.

If you still have questions or need help, please contact us and we'd be happy to assist you if we can!